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Funnel IQ

Funnel IQ

Overview

What is Funnel IQ?

The Funnel IQ product provides a platform that delivers GTM data.

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Recent Reviews

TrustRadius Insights

Funnel IQ has become an indispensable tool for the sales and marketing department, serving as a command and control center to monitor and …
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Popular Features

View all 14 features
  • Ease of writing custom tags (5)
    8.8
    88%
  • Tag library (5)
    8.6
    86%
  • Tag variable mapping (5)
    8.2
    82%
  • Role-based user permissions (5)
    7.8
    78%
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Pricing

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N/A
Unavailable

What is Funnel IQ?

The Funnel IQ product provides a platform that delivers GTM data.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8.3
Avg 8.3
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Product Details

What is Funnel IQ?

The Funnel IQ product provides a platform that delivers information on GTM data, along with end-to-end full funnel insights and analytics. In addition, Funnel IQ will shift from reactive to proactive through a built in insights layer based on revenue operations best practices.

Funnel IQ Video

Product Introduction

Funnel IQ Competitors

Funnel IQ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Funnel IQ product provides a platform that delivers GTM data.

Marigold Grow are common alternatives for Funnel IQ.

Reviewers rate Ease of writing custom tags and Tag performance monitoring highest, with a score of 8.8.

The most common users of Funnel IQ are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Funnel IQ has become an indispensable tool for the sales and marketing department, serving as a command and control center to monitor and connect all revenue-generating marketing activities. Users have described Funnel IQ as a valuable tool that helps them monitor the successes and failures of their marketing approach, assign task escalation responsibilities, and interact with automated insights in real-time. The product provides users with comprehensive information about customers' preferences and dislikes, as well as sales, revenue, and CRM analytics.

With Funnel IQ, users are able to understand the return on investment in their advertising and marketing efforts, and gain insights on the relationship and connection of products with customers. The tool consolidates data related to revenue, sales, and CRM hygiene, making it easy for users to analyze and collect useful information about various integrations and their performance. Additionally, Funnel IQ leverages data analytics to provide contextualized information about the marketing funnel, helping inform users' go-to-market strategy and facilitating retrospectives.

One of the key problems solved by Funnel IQ is related to data presentation, aggregation, and interpretation. By centralizing data from multiple sources with different logins and interfaces, Funnel IQ streamlines the process of analyzing data and eliminates the need for users to navigate through various platforms. Acting as a revenue command center, the tool constantly monitors the health of the revenue engine across marketing, sales, and customer success departments. It also alerts users when there are unexpected issues identified in the data, enabling them to make timely decisions.

Overall, Funnel IQ has been described as a life changer for product managers due to its out-of-the-box functionality and valuable assistance. By providing a comprehensive view of marketing activities, analyzing data from various sources, and offering real-time insights, this tool empowers users to optimize their marketing strategies and achieve better results.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Funnel IQ provides the solution to get all the data related to the revenue, sales, and CRM hygiene all in one place so that it's easy to analyze and collect useful information about the various integrations and check how these integrations are performing in terms of sales and revenue, also helps to analyze the future course of action.
  • It assists in tracking all the data related to sales.
  • It shows how our customer relationship model is working.
  • It helps to decipher what refinements are needed ahead for the improvement of CRM solutions.
  • It will be great if user can schedule future task.
  • Some features should be automated like send revenue feedback after every 7 days.
  • live demos and tutorials can be a big plus for new users as it is hard to find everything on our own.
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product.
Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
Tag Management (8)
68.75%
6.9
Tag library
80%
8.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
100%
10.0
Page load times
70%
7.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (4)
55%
5.5
Event tracking
60%
6.0
Mobile event tracking
N/A
N/A
Data distribution management
70%
7.0
Universal data layer
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
  • Improved cost of services.
  • Removes dependency over redundant integrations that are costing revenue.
  • Help to improve overall growth.
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
AppsFlyer, Firebase Crashlytics, Facebook Business Manager (formerly Pages Manager)
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
There have been no complaints in the area of support whether it's a query related to integration to dashboard setup, to the API integrations with a partner, support get you covered there are times when we struggle with the huge plethora of integrations and how to sort them out in a manner that can not affect our previous integration in this support staff helps a lot.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Funnel IQ is a revenue command center. It helps us monitor the health of the revenue engine across marketing, sales, and customer success and help us identify problems related to it in our data. It also sends us notifications when something wrong happens, or things do not go as expected. It also helps to identify problems in our Go To Market data. Earlier, we were not able to identify the problems at an early level, or we used to miss them because our organization could not make timely decisions, but Funnel IQ is a life changer for us which is working out of the box, and they are a good help for a product manager like me.
  • Configurable Revenue Dashboard
  • Configurable Alert and Notifications
  • Incident tracking and actions
  • Manual adjustments to the data
  • Would like to receive some important notifications through WhatsApp based on the playbook
  • Limited configuration on incidents handling
A very good tool for focusing on revenue stream and optimizing it. Earlier, we used to focus on impressions, visits, etc. In short, we were focusing on acquisition instead of revenue generation. But this tool helped us to dig down into revenue-related problems, we improved the internal process, and we could assign tasks based on it to the team and prioritize them.
Tag Management (8)
82.5%
8.3
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
90%
9.0
Page load times
70%
7.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
94%
9.4
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
100%
10.0
Universal data layer
90%
9.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
  • Optimized revenue stream
  • Improved internal performance of the team by incident management
  • Shifted focus on revenue instead of acquisition
Smartlook also provides good insights about data, but those insights are totally different from the Funnel IQ. We can create funnels on Smartlook as well, but it does not have auto-optimization or signal feature, but the signal feature in Funnel IQ is very good and helps us do better and optimize things.
Adobe Creative Cloud Express (formerly Adobe Spark), Adobe XD, Icons8 Lunacy
This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.
I did not require much support on the application, but overall, the team was very supportive and helpful.
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